DYNAMIC RETAIL LIGHTING SYSTEM
Commercial lighting solutions for the retail market are based on static lighting schemes, where dynamic dimming based on simple presence sensors can be achieved for energy saving. Otherwise, lighting is kept static throughout the season, using mostly neutral white light for both general lighting and spotlights. As a result, shop space can look monotonic, and for customers, it is not easy to locate oneself or find specific departments that are not close to main corridors and escalators
We have developed a sensor-based dynamic lighting control solution. This enables creating dynamically personalized lighting schemes, improving shopping experience inside a retail store.
The system creates a rewarding and interesting shopping experience, by adjusting lighting dynamically depending on where people move into the store. The sales items and landmarks in the store can be highlighted for improved orientation. The sections of the store outside of main corridors can be made more rewarding and be inviting. As the consumers see the collections more clearly, they feel more comfortable; spend more time in the shop, and this has a positive effect on sales.
Advantages of Dynamic Lighting are:
- Smart multisensory lighting; switching on/off/dimming as per customer movement.
- Can be controlled remotely/centrally
- The new user experience on each visit
- Campaigns/events can be supported with theme based lighting
- Dynamic look to Window displays with 16K different colors
- Highlighting/focussing on dead areas to drive traffic
- Illuminate building facades as per color needs
- Energy Efficient to save electricity bills.